About Backblaze

Backblaze is a public company that makes storing and using data astonishingly easy - helping developers build new applications, scientists conduct COVID research, and folks like Austin City Limits preserve irreplaceable musical performances. With a great reputation for service built over the last 13 years, we are entrusted with over an exabyte of customer data, placing us among the largest cloud storage providers on the planet.

Backblaze is an extraordinary place to work. Our approach is guided by honesty, transparency, and a commitment to doing the right thing for our customers and coworkers. Importantly, we’ve created an environment that makes us both happy and proud enough to recruit our friends to the team. In the most recent “Great Place to Work” survey, 99% of our team rated Backblaze as “a great place to work.” 

While there is a lot to celebrate in our past, there is even more opportunity ahead of us: Backblaze is in full-scale mode we’re looking for a Lifecycle Marketing Manager to join our Marketing Team.

Location

Remote - San Mateo or Seattle preferred

What You’ll Do

• Develop the general engagement strategy for our B2B contact database
• Manage the B2B newsletter and webinar strategy and execution, coordinating with other marketing teams on deliverables and managing process
• Manage engagement program end-to-end
  • Plan and create mid-bottom funnel initiatives that foster conversion opportunities and improve net retention.
    • Cross-sell/upsell campaigns
    • Event and webinar engagement 
    • Newsletter program
  • Test and evolve programs to align with company and marketing goals
  • Develop messaging and targeting with Product Marketing and Publishing teams
  • Execute programs, working with Marketing Operations when needed
• Work closely with greater Customer Journey Marketing team on implementing a holistic strategy
• Establish success metrics and performance measurement, identifying strategic and tactical opportunities for improvement

The Right Fit

• Bachelor's degree or equivalent experience
• 5+ years in B2B lead engagement, email marketing, or similar Marketing field
• 5+ years leading and executing marketing campaigns
• 3+ years of experience in email and/or database marketing
• Demonstrable success developing and implementing engagement programs
• 3+ years experience working regularly in Marketing Automation systems (Hubspot a plus)
• History of working in and leading cross-functional teams
• Ability to balance and prioritize multiple initiatives
• High level of understanding lead stages, customer pipelines, and funnel schema (experience with Sirius Decisions a plus)
• CRM systems, Salesforce preferred

Nice To Have

• Tech or SaaS experience
• Digital Marketing and CMS experience
• Comfortable using HTML, CSS, or Javascript
• High level of understanding of CRM systems, Salesforce preferred

Backblaze Perks

• 100% healthcare for family
• Dental and vision plan
• Competitive compensation and 401K 
• RSU grants for full-time employees
• Flexible vacation policy
• Maternity & paternity leave
• MacBook Pro to use for work plus a generous stipend to personalize your workstation
• Childcare bonus (human children only)
• Generous skills training policy to continue your professional development
• Commuter benefits
• Culture that supports a healthy work-life balance

At Backblaze, we value being fair and good to our customers, partners, and employees. That’s why diversity, equity, and inclusion are at the core of our values. We are committed to fostering a workforce where all employees feel a sense of belonging regardless of race, ethnicity, nationality, gender, sexual orientation, age, religion, socioeconomic status, ability, veteran status, and education. We believe that our dedication to cultivating a diverse workspace not only allows us to better serve our customers in over 175 countries, but further reinforces our commitment to doing the right thing. We are proud to be an Equal Opportunity Employer.

#LI-REMOTE #LI-HYBRID #LI-DR1