About Backblaze

Backblaze makes storing and using data astonishingly easy. When our founding team got together, they committed to helping people save their data. Today, the Backblaze Storage Cloud provides a foundational platform around the world for a broad community of developers, IT generalists, entrepreneurs, and individuals who seek the easy, affordable, trusted solutions we provide.

We’ve managed to nurture a team-oriented culture with amazingly low turnover. Our approach is guided by honesty, transparency, and a commitment to doing the right thing. Our customers are happy, and so are our coworkers: In the most recent “Great Place to Work” survey, 97% of our team rated Backblaze as “a great place to work.” Check out what our employees are saying on Glassdoor!

Your Role

We’re looking for an enthusiastic and ROI-driven Demand Generation Manager to own our self-serve B2B customer pipeline; building, managing, and evolving our self-serve program. As part of the growing Customer Journey Marketing team, you’ll be in charge of developing an end-to-end multi-channel strategy to optimize funnel performance from point of acquisition to customer retention. 

A capable project manager, you’ll be leading cross-functional efforts—working with Product Marketing on messaging and audience, Marketing Operations on execution, ensuring a consistent relevant user experience with the Growth team—and reporting on performance and next steps to key stakeholders and leadership.

Backblaze is scaling across all verticals in 2022 and this role will be a key part of that growth, as our self-serve business is a major focal point and opportunity. If you’re a blue-sky thinker with your feet on the ground, seek accountability, thrive in a dynamic environment, and are hungry to build something big, then stand up and reach out, because we want to hear from you.

This position is located remotely. 

Responsibilities:

• Develop lead strategy for our B2B self-serve pipeline
• Manage end-to-end nurture programs to move leads through the funnel from acquisition to customer retention
• Plan and create campaigns at each stage of the funnel:
  • Lead
  • Net-new account
  • Onboarding
  • Paying Customer
• Test and evolve programs to align with company and marketing goals
• Develop messaging and targeting with Product and outbound marketing teams
• Execute campaigns across marketing platforms, working with Marketing Operations for QA and additional support
• Optimize the online customer experience to increase conversions and streamline lead-to-customer process 
• Work closely with greater Customer Journey Marketing team on implementing a cohesive multichannel lead strategy, including email, chatbot, and more.
• Establish success metrics and performance measurement, identifying strategic and tactical opportunities for growth
• Optimize UX at point of conversion

What You've Done:

• Bachelor's degree or equivalent experience
• 5+ years in B2B Demand Generation or similar Marketing role
• 5+ years leading and executing marketing campaigns
• Demonstrable success developing and implementing lead and nurture programs
• 3+ years of experience in: 
  • Email and/or database marketing
  • Marketing Automation Systems (Hubspot a plus)
  • Digital marketing
• High level of understanding for CRM systems, Salesforce preferred
• History of working in and leading cross-functional teams
• Ability to balance and prioritize multiple initiatives
• High level of understanding lead stages, customer pipelines, and funnel schema (experience with Sirius Decisions a plus)
• Experience developing and implementing lead scoring and audience segmentation

Nice To Have: 

• Tech or SaaS experience
• CMS experience
• Comfortable using HTML, CSS, or Javascript

Backblaze Perks:

• 100% healthcare for family
• Dental and vision plan
• Competitive compensation and 401K 
• RSU grants for full-time employees
• Flexible vacation policy
• Maternity & paternity leave
• MacBook Pro to use for work plus a generous stipend to personalize your workstation
• Childcare bonus (human children only)
• Generous skills training policy to continue your professional development
• Commuter benefits
• Culture that supports a healthy work-life balance

At Backblaze, we value being fair and good to our customers, partners, and employees. That’s why diversity, equity, and inclusion are at the core of our values. We are committed to fostering a workforce where all employees feel a sense of belonging regardless of race, ethnicity, nationality, gender, sexual orientation, age, religion, socioeconomic status, ability, veteran status, and education. We believe that our dedication to cultivating a diverse workspace not only allows us to better serve our customers in over 175 countries, but further reinforces our commitment to doing the right thing. We are proud to be an Equal Opportunity Employer.

#LI-REMOTE #LI-HYBRID #LI-DR1